The road show is a more economical modality than the international fair.
We recommend the road show to companies that do not yet export as the first step in internationalizing after export diagnosis.
The purpose of the road show is to learn more about the target market with on-site research, holding meetings with potential buyers who will be able to give us feedback on the product, including flavor, presentation, layout, sizes, legislation and any other point to be reevaluated.
This is an important part of your export project, because if you are successful in finding a buyer, the next stage will be easier, as at the fair, several potential customers are distributors, but not importers.
On average, road shows last five working days with at least 10 meetings with buyers. These buyers are analyzed and with prior negotiation in order to already have a certain interest in the product.
During the visit, a sample is taken and face-to-face contact can make a huge difference.
We can prepare you to go, go with you or go as your representative.
Upon return, we will be following up with these contacts to close your order and monitor the entire process.